August 2016 Newsletter

25 August 2016
Upcoming activities | Past Activities
IP Key e-newsletter
Welcome to August e-newsletter.

First and foremost, we would like you to know that IP Key has been extended for another year taking us to June 2017.  This is part of the growing commitment from the EU and China to tackle the ever changing IP environment. But we didn’t wait for this extension to intensify our efforts, the IP Key team has been busy preparing upcoming activities which are listed below. A comprehensive list of activities scheduled to take place in the coming year can also found on the IPKey website.

In June, IP Key launched two videos promoting the benefits of international trademark databases when doing business abroad.  They were aired as part of a conference tour to Chinese trademark owners and agencies and introduced the EUIPO’s TMview and TMclass as strategic business tools to support pre- and post-registration process. The videos, in Chinese, can be found on youku and youtube.
•    pre-registration video - YOUKU here, Youtube here 
•    post registration video - YOUKU here. Youtube here 

If your interest lies in the protection of Geographical Indications in China, we would like to invite you to a webinar we will be co-hosting with fellow EU projects (the EU-China IPR SME Helpdesk and the EU SME Centre) on the 28 September. IP Key expert Davide Follador will be will be speaking on IP protection strategies in the food and beverage sector. Please feel free to share this invitation and other content in this newsletter within your network.

As in the past, feel free to address any questions or suggestions to

The IP Key Team
Upcoming Activities
Anti-Unfair Competition Laws
Sept- Dec
Beijing, China
  Experts' Roundtables on the reform of the Anti-Unfair Competition Law

10-19 Oct
Denmark, Italy,
  Peer to Peer Exchanges and Roving Seminars on Trademark Bad- Faith and Geographical Indications
28 Sept
  Webinar- IP Protection Strategies for European SMEs from the Food and Beverages Sector in China and South-East Asia
8 Nov
London, UK
  EU-China IP Forum in partnership with Queen Mary University and IP Key
Past Activities 
  Trademark Strategy Conference for Chinese Companies Doing Business Abroad

June 1-8 | Chengdu, Tianjin, Shenzhen, Wuhan and Qingdao, China
  CN-EU Experts' Roundtable on 'bad faith' Trademark Registration and Protection of GI's 

June 23-24 | Beijing, China
Plant Varieties
  Stakeholder roundtable on feasibility of China's accession to UPOV '91

May 31 | Beijing, China
  Study visit to Europe to investigate the feasibility of China's accession to UPOV '91

May 31 | Beijing, China
IPR on Online
  Infringement of IP Rights Online: Discussing Business Solutions Between China and Europe- Seminar and break-out session

June 2 | Beijing, China
  SPC Study Visit on Court Organisation, Management and Efficiency

June 20-29 | Munich, Paris, Rome
  EU-China Academia Network Workshop

June 20-21 | Beijing, China
For more information about past events, go to

 EU IP Law


 China IP Law


  IP Info Centre


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European Commission (EC) The European Union Intellectual Property Office (EUIPO)
In Partnership with the EPO
European Patent Office (EPO)

IP Key is co-financed by the European Union and the European Intellectual Property Office (EUIPO).

It is implemented by the European Union Intellectual Property Office (EUIPO) in cooperation with the European Patent Office (EPO). The contents of this website can in no way be taken to reflect the views of the European Union.



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