Trade Mark Strategy for Chinese Companies doing business overseas

  • EU/China: China
  • Region: China
  • Organised by: IP Key
  • Location: Chengdu, Qingdao, Shenzhen, Tianjin and Wuhan
  • Date: 01 Jun 2016 to 08 Jun 2016

  • 3 June, Qingdao, Sino-German Eco Park, CCPIT (CCOIC) Qingdao
  • Mr. Martin Beckman, Project Manager, EUIPO
  • Mr. Christophe Gimenez, EUIPO, IP Attaché for the EU Delegation to China
  • Mr. SUN Fanglong, ZhongLun Law Firm
  • Ms. YANG Weihua, Zhong Lun Law Firm
  • Mr. Shizhong DU, Lawyer, DeHeng Law Office (Chengdu)
  • 1 June, Chengdu, EUPIC
  • 6 June, Shenzhen, Shenzhen foreign economy and trade service center
  • 6 June, Shenzhen, Shenzhen foreign economy and trade service center
  • Ms. LI Xiaolan, Vice president, Shenzhen Talent Intellectual Property Service Office
  • Mr. LI Changhua, Vice president, Shenzhen Talent Intellectual Property Service Office
  • 6 June, Shenzhen, Shenzhen foreign economy and trade service center
  • Ms. Pei Lyu, Lawyer, Anjie Law Firm
  • 7 June, Tianjin, China's Foreign Trade
  • 8 June, Wuhan, Wuhan International Chamber of Commerce (WICCC)
  • 8 June, Wuhan, Wuhan International Chamber of Commerce (WICCC)
 

Over 500 people attended the 5 half-day Trade mark strategy conferences in Chengdu, Qingdao, Shenzhen, Tianjin and Wuhan organised by IP Key between 1-8 June. The purpose of the trade mark IP strategy conference is to support Chinese companies and legal representatives on IP issues as they internationalise their business.

Two videos were launched during the conference highlighting how to use TMview and TMclass for pre and post registration strategy. The video can be viewed in the following links:

The videos were supplemented by presentations by experts from EUIPO and China law firms.

Mr. Martin Beckman, Project Manager, EUIPO gave live demonstrations on how to use the international databases TMview and TMclass. A trade mark search using TMview is the solution to the thorny problem facing many would-be brand owners: How to find out if a trade mark is already taken. TM View can also assist you to monitor the trade mark so that nobody infringes your brand. TMclass which is available in Chinese language, can search for translation and classification of goods and services when applying for trade marks.

Mr. Christophe Gimenez, EUIPO, IP Attaché for the EU Delegation to China emphasized the importance of a strategy and highlighted the key benefits of using the tools, which includes 46 IP offices and over 40 Million Trademarks applications in TMview, and 54 IP offices and 36 languages on TMclass, all free of charge.

The seminars presented a good opportunity for Chinese companies who are doing businesses abroad, or are planning for international expansion, as well as trade mark agencies and specialist to learn more about the international tools that can help them be more strategic in their approach to protect and register trademarks abroad. 

Agenda for each city can be downloaded below: 

Chengdu Agenda, Click here

Qingdao Agenda, Click here

Shenzhen Agenda, Click here

Tianjin Agenda, Click here

Wuhan Agenda, Click here

Date Time City Conference Venue Contact person  Email
June 1st Wednesday 13:30-17:20  Chengdu The Jinjiang Room, 5/F Century City International Convention Center, Chengdu, China Finja Zhang

finja_zhang@eupic.org.cn 

June 3rd, Friday 13:30-17:30 Qingdao The Blue hall, Sino-German Ecopark, No. 2877 Tuanjie Road, Huangdao District, Qingdao   DING Ling zdzscqzx@163.com 
June 6th, Monday 8:30- 12:30 Shenzhen 6/F Landmark Building, 4028 Jintian Road, Futian District, Shenzhen, China CUI Can cuican@szfetsc.com.cn 
June 7th, Tuesday 9:00-13:00 Tianjin

37/F Tianjin World Financial Center, Tianjin Tower

LI Yinghong cft801@163.com 
June 8th, Wednesday 13:30-17:30 Wuhan Wuhan General Chamber of Commerce, 489 Zhongshan Road, Wuhan, China  Ellena Du  ellenadu@126.com 

For more information about this activity or for general information about IP Key, please contact Jaspal Channa jaspal.channa@ipkey.org
 

 

 

 

 

European Commission (EC) The European Union Intellectual Property Office (EUIPO)
In Partnership with the EPO
European Patent Office (EPO)

IP Key is co-financed by the European Union and the European Intellectual Property Office (EUIPO).

It is implemented by the European Union Intellectual Property Office (EUIPO) in cooperation with the European Patent Office (EPO). The contents of this website can in no way be taken to reflect the views of the European Union.

 

 

 
 
 
 
 
 
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